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      1. Knowledge Base
      2. Public Relations
      • Grow With TRUST
        • Third-Party Validation
        • Reputation Management
        • User Experience
        • Search Presence
        • Thought Leadership
      • Operations
      • Human Resources
        • Growth & Development
      • Account Management
        • Organization and Time Management
        • Intellectual Property and Other Legal Questions
        • Communicating with Clients
        • Relationship Development
        • Explaining Idea Grove to Clients
      • Strategy, Planning and Reporting
        • Reporting
      • Public Relations
        • Media Lists
        • Media Relations
        • PR and Inbound Marketing
        • Press Releases
        • PR Tools
      • Social Media
        • Social Advertising
      • Content
        • Content Processes
        • Writing Tips
      • HubSpot
        • HubSpot
        • Lead Generation
        • Search Engine Optimization
        • Mobile Marketing
        • Email Marketing
      • SEO
      • Customer Advocacy
      • Creative
      • Website Design
        • Website Compliance
        • FAQ

      Public Relations

      Public relations tools, resources and best practices
      • What is public relations?

      Media Lists

      • What questions should I ask when developing a media list?

      Media Relations

      • How do I pitch broadcast media?
      • How can I assess the authority of a media outlet?
      • How do I craft an intro pitch?
      • How do I master the art of follow-up?
      • How do I include third-party substantiation in my pitches?
      • How do we stay organized while pitching stories to the news media?
      • How can I predict media coverage for a client?
      • How can I quickly prep a spokesperson prior to a media interview?
      • What are the signs that a journalist may be planning to write a negative article?
      • What makes for a good media pitch?
      See more

      PR and Inbound Marketing

      • What is inbound PR and how does it fit into an integrated PR and marketing program?
      • In what ways is inbound marketing an extension of public relations strategy?
      • How can public relations contribute to an inbound marketing program?

      Press Releases

      • What are specific questions to ask in a press release SME call?
      • Is there a template I can use for developing a press release?
      • What determines newsworthiness?

      PR Tools

      • How do we set up Feedly for news curation?
      • How do we use Cision?
      • What are the go-to features of Cision for PR agency professionals?
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