You’ve spent hours writing a press release, creating a media list and crafting the perfect pitch. You press send and wait for all of the media coverage you’re about to receive and you’re done right? Wrong.
It is important to document your pitching efforts in order to stay organized, avoid potential mistakes and to track next steps. There is no need to risk compromising a relationship with a reporter by accidentally contacting them with the same pitch you forgot you pitched them the week before.
Attached here is a Google Sheets template that will help in managing your pitches and tracking your media outreach. Use this template as a guide to get started and customize it to your own needs.