What is inbound PR and how does it fit into an integrated PR and marketing program?

Idea Grove has been practicing inbound PR for a long time. Now everybody's getting into it. Here's why.

TrendKite, Idea Grove's media monitoring partner, teamed up with Iliyana Stareva of HubSpot, our digital marketing partner, for an informative webinar on this topic.

Learnings include:

  • Use the metrics best for benchmarking, tracking both business & brand impact, & join the marketing attribution conversation
  • PR is the catalyst for digital change & tech is integral in solidifying PR's place in the marketing mix
  • In addition to showing volume of output, add metrics showing PR's impact on sales, relationships, and more
  • Align your goals with the C-Suite & to further their investment and trust in earned media

Click here to watch.

Screen Shot 2018-07-19 at 2.57.55 PM