It can be difficult to get a reporter’s attention without hard-hitting news. However, introducing your client to new reporters is critical to keeping your media list fresh and updated. Reporters change beats all the time, so it’s up to the PR pros to keep track of what they are covering.
Before crafting your intro pitch, consider the following questions:
After thinking through these questions, you can begin drafting your intro pitch. See below for a few tips and examples:
Customized intro referencing what they cover or if you saw a relevant topic they covered and thought it was interesting. Make this conversational, you are talking to a human!
In this next paragraph, intro your client and tie it to why you are reaching out.
Give a little more info on why your client is relevant, some recent accomplishments or announcements, etc.
Last, include your call to action and offer up the spokesperson for a discussion. If they are local, you could even offer up an in-person meeting (getting coffee or visiting your client’s office to meet with the team).