What questions should I ask when developing a media list?

Consider the following questions when identifying media targets for a particular pitch or announcement to ensure it’s targeted and comprehensive.

  • Who is talking about the client’s industry or subject matter?
  • Who is covering the client’s competitors?
  • Who is covering the client’s customer industries?
  • Who is covering the client HQ’s region?
  • What publications matter most to the client?
  • Are there other media verticals that are low-hanging fruit for the news?
  • Are there other media types we could pursue? (Ex: podcasts, niche blogs, social media influencers)
  • Who is covering macro trends in the client’s industry?