Clients have limited time and resources, and rely on us to provide our expert recommendation on the opportunities that will help advance their awareness in target markets and boost their credibility.
Factors to consider include:
Communicating to Clients
After evaluating the outlet, it’s always a good idea to back up your recommendation with research to help the client understand you thought process.
Blog: I saw posts going back as far as 2009, however the site’s domain authority is very weak (score of 6/100). The author has 4 followers on Twitter, so doesn’t appear to have much of a following or influence. Given this, it likely isn’t worth your team’s time.
News site: The website’s domain authority is only 29/100, which is fairly low for a news site. They have a high number of followers on social, but very low engagement. The news content was fairly broad and generic, indicating that it likely hasn’t captured our target audience. These three signs point to the website not being an established authority in the technology space, so I recommend not dedicating the time required to pursue this opportunity.
Podcast: The podcast has 20K subscribers, and the show’s website has a domain authority of 80/100. The host has 15K followers on Twitter with consistent engagement, and he appears to be deeply connected in your industry (recently spoke on a conference panel, has interviewed several high-profile CEOs, etc.). Based on this, I’d recommend pursuing this opportunity.