What are specific questions to ask when preparing a press release?

Here are eight research queries to get you started.

Writing a good press release starts with asking the right questions. Here are some basics you need to know to get started:

  1. What are we announcing? Why is it important?
  2. What customer problem does this product/solution address? Who should care and why?
  3. What are the top three business benefits of the product/solution, and what are the top features?
  4. List specific evidence/proof points to support these claims. Confirm that there is substantiation (analyst reports, etc.) for all claims you are making.
  5. How will it help customers/what market challenge will it address that has never been solved before?
  6. What is the anticipated timing for securing a new customer based on this product?
  7. Who are some of the customers that are being targeted for this solution? Who is the ideal buyer?
  8. How does this fit into the larger company story?