Why is it important to vary sentence length in my writing?

The ear demands variety, whether you are reading aloud or not. Varying your sentence lengths creates a pleasing rhythm for your reader.

Just like songwriting is about more than lyrics, writing is about more than words. It's about rhythm, too.

So whether you're writing a PR pitch, press release, website copy or a marketing email, always remember to vary your sentence lengths.

The Hemingway App can help you identify issues with sentence lengths.