I think too many people approach writing the way Jon Lovitz’s Master Thespian approached acting. They are so caught up in formalities and pretense that they forget to be themselves, which usually defeats the purpose.
Start by writing the way you actually talk. Get something on paper and then adjust from there. When we work with clients, we generally start by interviewing their subject matter experts in a journalistic style, then we transcribe the interview and use that as the basis for the content, whether it’s a blog post or an ebook or a bylined article.
If you have problems getting words on paper, why not start by recording yourself talking about the subject and then transcribing it? It beats a blinking cursor on a blank screen.
- Scott Baradell