What are the components of Idea Grove's third-party validation (3PV) solution?

People trust what other people say about you more than what you say about yourself. That's why 3PV is so important.

The three key pillars of Idea Grove's 3PV solution are the following:

• Media relations strategy. Securing news media coverage in top outlets is the holy grail for third-party validation, and has tremendous value when leveraged correctly.

• Influencer marketing strategy. Social media influencers come in all shapes and sizes. Sometimes your best bets have very small—but highly targeted—followings. Your job is to find them.

• Online review strategy. Customer reviews can make or break your brand online. Prioritize the review sites that matter; then, build a five-star presence.