Google isn't just the world's biggest search engine—it is its most powerful media company as well.
SEO is about more than increasing traffic. A poor search presence tells your customers that your website is unimportant, and that your brand lacks credibility with Google.
It’s like having your fancy office in a run-down neighborhood; it’s not a good way to establish trust.
To help you gain Google’s trust, Idea Grove's search presence program includes the following components:
- Digital PR strategy. Google has confirmed that Digital PR is the best way to build links and authority for your website.
- Technical and on-page SEO strategy. Digital PR only works, however, if your website is optimized to take advantage of it.
- Zero-click SEO strategy. Nearly half of Google searches never result in a click. That’s why it is important to make sure your brand stands out on Google’s results pages, so your details are displayed and visible for users who don’t click.