What are the components of Idea Grove's search presence (SEO) solution?

Google isn't just the world's biggest search engine—it is its most powerful media company as well.

SEO is about more than increasing traffic. A poor search presence tells your customers that your website is unimportant, and that your brand lacks credibility with Google.

It’s like having your fancy office in a run-down neighborhood; it’s not a good way to establish trust.

To help you gain Google’s trust, Idea Grove's search presence program includes the following components:

  • Digital PR strategy. Google has confirmed that Digital PR is the best way to build links and authority for your website.
  • Technical and on-page SEO strategy. Digital PR only works, however, if your website is optimized to take advantage of it. 
  • Zero-click SEO strategy. Nearly half of Google searches never result in a click. That’s why it is important to make sure your brand stands out on Google’s results pages, so your details are displayed and visible for users who don’t click.