Learn more about the language used in the SEO world.
Listen to Megan explain the purpose of keyword research, terms and more in this recording. She covers the following information.
- Keyword: A common phrase, term or question that people search for.
- Seed: A short-tail keyword, usually one or two words. Frequently used to categorize our research and long-tail keywords.
- Example: “website marketing” is a seed keyword of “website marketing strategy”.
- Page Metadata: A group of ‘hidden’ structural information that is provided in the code of a website page to the search engine. All elements have an impact on how the page is listed on the search engine results page and should be crafted with user intent in mind. These elements include the site URL, page title, meta description, and featured image. Example:
- URL: The address of a website page. It is recommended to keep a URL under 75 characters.
- Page Title: This is the title displayed for a website page on the search engine results page. It is recommended that each page title is unique, contains at least one relevant keyword, includes the company name, and is no more than 60 characters in length.
- Meta Description: A short description of the page content that is displayed in search engine results, under the page title. It is recommended that the meta description is 1-2 sentences in length, contains relevant keywords, and is no more than 160 characters in total. Characters past the 160 limit will not be displayed on the search results page.
- Featured Image: A post thumbnail or the image used to represent your content
- SEO: Search Engine Optimization is the process of optimizing website content and its presence on search engines.
- SERP: Search engine results page.
- Position Tracking: The process of tracking the order of a search engine ranking for a specific keyword. A low number indicates a higher ranking. The first result is ranking #1. Most users do not scroll past the first page of results, which usually shows the first 10 positions.
- GA: Google Analytics | metrics to analyze traffic, attribution, user behavior, and demographics.
- User: An individual that visited your website.
- Session: A single visit to your website. A single user may have multiple sessions.
- GSC: Google Search Console | metrics to analyze your traffic from Google Search.
- Impressions: How many people see your site within Google Search. Measured by how much engagement occurs on each individual page.
- Traffic %/ CTR % = Click-Through-Rate | How many people on average click on your URL when they see it.
- SEMRush: Search engine optimization tool, used primarily to monitor and track ranking positions and conduct keyword research.
- Search Volume: How many times a keyword is searched for as a monthly average.
- Keyword Difficulty: A percentage that indicates the density of competition for a specific keyword. Used to determine how challenging it will be to rank well for the keyword on search engine results.
- Organic Keywords: Keywords that are bringing traffic to a website through search engine results, based on the website page’s content.
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- Paid Keywords: Keywords you bid for inside Google Ads. You pay Google a fee for each click in order to appear in their sponsored action for keywords related to your business.
To learn about FAQ related to keyword research, visit this Knowledge Base article.