Feedly is an incredibly useful content curation tool that allows you to view, save and share articles that are relevant to any topic. It can pull content from just about any publicly viewable web page. Your client’s target publication? Yep! That one journalist that just won’t respond to your pitches? Yep! All the news around a topic of interest? That too.
Aside from pulling content from sources you specify, it also has tons of ways to help you organize that content. It’s an extremely valuable platform for just about every nook and cranny of an agency. It can help curate content for thought leadership social media posts, identify journalists and publications covering a specific topic and (perhaps most importantly) help keep you up-to-date on industry trends affecting clients overall.
Feedly has a very simple and easy user interface (thank goodness), so learning your way around should be no problem at all. However, here are a few things you should know about the platform before diving in.
First thing’s first, this is what it looks like:
Pretty, right? The sidebar on the left has everything you need to use the platform, so we’ll start by explaining what’s going on there:
The first and most important thing you should do when beginning to use Feedly is to set up your feed. Luckily, Feedly is a very user friendly platform so the process is a fairly simple one.
1. After logging in, you should see a “Create New Feed” option just below the list of feeds already present. (If you’re logging into a new account, Feedly will walk you through this process, so no stress there).
2. After clicking on the “Create a Feed” option, you’ll be able to give your feed a name.
3. Congratulations, you have a feed now! It’s empty and a little bit useless, but we can fix that by adding content. Start by clicking the button that says, “ADD CONTENT”.
4. You’ll end up on a very lovely screen that looks deceptively basic. But this is where you can find and add content from just about anywhere you’d like. Examples include:
5. Once you’ve found sources you want to keep up with, just click “Follow” and you’re good to go!
There are a couple reasons I suggest setting up Feedly boards. The primary reason is that it makes it easy to save content to reference later. You can then easily share with team members or clients, find articles that are relevant to that pitch you’re working on, as well as share thought leadership content via social media. If it’s a shared board, or on a shared account, others can get quickly up-to-date on your topic or news affecting your client without needing to sort through endless industry recaps or wander around the internet hoping they’re headed in the right direction.
Creating your first board is incredibly easy:
You did it!
Now all you have to do is start adding content as you’re pursuing through your feeds. You do this by clicking the little star with a plus sign that will appear when you’re hovering over a post.
You’ll need to choose the board that you’d like to save it to, and then you’re done. Congratulations, you’re well on your way to having a library of content about…well, whatever it is that you’ve decided to keep up-to-date on.
The Feedly blog is full of helpful information such as product updates, use cases and tutorials.
They don’t have much content here, but there are a couple videos that you may find helpful:
There are bunches of people who use Feedly for all sorts of reasons, and a lot of them are mega-fans of the platform. There are all sorts of tutorials, tips and tricks and other content out there aimed at helping you get the most out of Feedly.