What is the PESO model?

The PESO model stands for paid, earned, shared and owned media, the key components of an integrated PR and digital marketing program.

In this video, Gini Dietrich, the PR blogger who coined the term "PESO model" to describe how PR and digital disciplines are increasingly integrating, discusses the model with Idea Grove CEO Scott Baradell.

The video is 20+ minutes long, but if you'd like a two-minute overview of the model, you can see one starting at 9:22.