How can B2B companies use digital signage?

B2B companies typically use digital signage for trade shows, demo rooms, and employee communications.

Ian Stone, president of Respario, a digital signage company, shared three ways that B2B companies are using digital signage in this MarTech Talks podcast. These include trade show interactive demos, demo rooms at company facilities to impress customers and prospects, and employee engagement initiatives. Ultimately, anything benefiting from presentation on a large screen can be a use case for digital signage.