What questions should I ask when developing a new executive hire press release?

When drafting a press release for a new executive hire, use these questions to dive deeper into their insight and experience and help craft a stronger story for media.

  • What attracted you to company? What is it that made you feel like this would be the perfect fit?
  • What are some key successes from your career, and how will these help you in your role?
  • What strengths do you bring to the table?
  • What are your immediate next steps in your role?
  • What's your long-term vision for core responsibility?
  • What excites you about industry, and what are some trends you’re seeing that point to why company is the right choice for customers?